B2B · Private-label formula option
Centella asiatica serum — private label & wholesale
Cosmetics-grade centella asiatica serum (cica serum) developed as a private-label formula for brands, salons, retailers, and distributors. Clearion Labs runs OEM development and wholesale supply — not consumer checkout.
Placeholder illustration · cosmetics-grade centella asiatica / cica serum
Sample-first
Approve before bulk
Quote ~24h
Business-day replies
Cosmetics compliance
Personal care framing
Export-ready
Packaging & logistics
What is a cosmetics centella asiatica serum?
A centella asiatica serum is a lightweight facial serum built around the botanical Centella asiatica — often shortened to centella serum or sold as a cica serum. Cosmetic formulas typically use Centella asiatica extract or its isolated compounds (madecassoside, asiaticoside, asiatic acid, madecassic acid) as skin-conditioning ingredients. Brands position these serums as calming-feeling and hydrating, helping skin look comfortable, balanced, and smoother as part of a daily routine.
In K-beauty-inspired ranges a centella asiatica serum often sits next to toners and gel creams for sensitive-feeling or easily stressed-looking skin — described strictly in appearance and feel terms, never as a drug claim.
Centella asiatica, cica & naming on labels
Buyers and brand teams search the same product under three common names. Use this mapping when writing briefs, INCI lists, and storefront copy:
- Centella asiatica serum — the full botanical name buyers type into search and that matches many US Desktop queries.
- Cica serum — the K-beauty market shorthand (from Centella asiatica); useful on packaging and social creatives.
- Centella serum — the short form used on this site's program URL (/centella-serum) and in RFQ conversations.
On the INCI list, the extract typically appears as Centella Asiatica Extract, with optional standardized fractions listed separately. Your formula brief should say which naming you want on the front label versus the ingredient panel, so artwork and claims stay consistent across markets.
A private-label formula option, not a stock SKU
A centella asiatica serum is not one of our standing catalog SKUs. Instead, Clearion Labs offers it as a private-label formula option: you share a brief, we propose an INCI list built on a proven serum base, and the formula is sampled and refined under your brand. Once a partner program is in production, wholesale reorders follow the same open-account terms as our other side SKUs.
Formats, textures & pairings
- Dropper serum ~15–50 ml — glass or PET with pipette; 30 ml is the most requested retail size.
- Airless pump ~30–50 ml — hygienic dosing for back-bar and retail.
- Ampoules & minis — for sampling, gift sets, and routine kits.
Textures range from a clear watery essence to a light gel. Common pairings are panthenol, allantoin, hyaluronic acid, niacinamide, ceramides, and green tea or mugwort extracts. Fragrance-free briefs are popular in this category, and we can discuss low-preservative-load systems that remain stable.
OEM private-label path
- Formula brief: texture, key ingredients, fragrance choice, target markets.
- Proposed INCI list and spec sheet for your review.
- Packaging: dropper bottle or airless pump, label, and carton artwork.
- Lab samples and revisions, then pilot or bulk production.
- MOQ quoted per SKU, based on formula and components.
Ingredient-supplier documentation (extract type, standardization, origin) is confirmed at the brief stage, along with vegan or fragrance-free positioning if your market requires it.
Wholesale & range building
Distributors and salon groups can add a centella asiatica serum to an existing Clearion Labs assortment: refresh with the hypochlorous acid spray facial mist, tone with rice toner, then choose a PDRN serum or centella asiatica / cica serum step and finish with PDRN cream. A centella asiatica serum and a PDRN serum can also launch as a pair — a calming-feel option and a plumping-look option under one artwork system.
Compliance: cosmetics claims by market
Serum claims must stay within the cosmetics regulations of each destination — US cosmetics labeling, EU Cosmetics Regulation (CPNP notification and Responsible Person), UK, and ASEAN notifications. We provide INCI, specs, and supporting documents; final claims are your brand's responsibility and should describe appearance and feel, such as soothed-feeling, hydrated, calmer-looking skin.
Cosmetics disclaimer
Clearion Labs centella serum formulas are cosmetics / personal care intended for topical use on intact skin to hydrate and condition its appearance. They are not drugs or devices, make no disease-related or physiological claims, and are not offered for any clinic procedure. Partner claims must comply with the cosmetics regulations of each market.
FAQ
Centella asiatica serum FAQ
What is a centella asiatica serum in cosmetics terms?+
A cosmetics centella asiatica serum (also called a cica serum or centella serum) is a facial serum with Centella asiatica extract or its compounds as skin-conditioning ingredients, positioned as hydrating and calming-feeling — a personal-care product, not a drug.
Is centella asiatica serum a stock SKU?+
No. Centella asiatica serum is offered as a private-label formula option: brief, proposed INCI, samples, then production under your brand. Wholesale reorders follow open-account terms once the program runs.
What formats and sizes are typical?+
Dropper bottles ~15–50 ml (30 ml most common), airless pumps ~30–50 ml, and ampoules or minis for sampling. Packaging is quoted per SKU.
What is the MOQ?+
MOQ is quoted per SKU and depends on formula, packaging, and decoration. Samples come first; pilot runs can be discussed.
Can I pair centella asiatica serum with PDRN serum and the HOCl mist?+
Yes. Many partners build a range with the HOCl facial mist, rice toner, PDRN or centella asiatica serum, and PDRN cream. See /pdrn-serum, /rice-toner, and /pdrn-cream.
Inquiry
Request centella asiatica serum quote
Tell us your program needs — we typically reply within ~24 hours on business days.